The Challenge
Make the Internet Safe For All
With identity theft being the fastest growing crime in America, The National Cyber Security Alliance (NCSA) challenged Thatcher+Co. to inspire a national dialogue encouraging the public to use multi-factor authentication and to secure a 10-15% increase in the already strong media coverage during National Cyber Security Awareness Month (NCSAM).
A large-scale, public-private initiative, the campaign brought together more than 40 industry, non-profit and government partners including official sponsors Google, Twitter, PayPal, MasterCard, Intel, Wells Fargo, Visa, Mozilla, CompTIA and Javelin Strategy & Research.
Thatcher+Co. collaborated directly with the White House to create the “Lock Down Your Login” campaign. To see the official press release, click here.
The Results
Two Silver Anvil Awards
Recognized for our sound research, planning, execution and evaluation, Thatcher+Co. and NCSA were awarded Public Service awards in both the Associations and Partnerships categories of the Public Relations Society of America (PRSA) Silver Anvil Awards, the most prestigious award in the industry. The campaign was covered on more than 75 radio and TV channels across the country.
Why We Won Two Silver Anvils
71
Increase in Total 2016 NCSAM media footprint
75
Digital/Print Articles Secured in Top National Consumer, Business and Tech Outlets
75
Radio and TV Channels covering Lock Down Your Login campaign
+
Produced a fact sheet which was released from the Office of the Press Secretary under the Obama administration.