- 3 Olympic Games
As part of the Stephen H. Coltrin team that won the agency-of-record contract for the Salt Lake City 2002 Olympic Winter Games, Brad gained first-hand experience from one of the greatest organizational and communications turnarounds in the industry. In addition to supporting Mr. Coltrin and Mitt Romney's efforts behind the Salt Lake Organizing Committee, Brad focussed heavily on leading Olympic sponsor communications, including World Wide IT Partners SchlumbergerSema in Salt Lake and Atos Origin in Athens and Torino. By spotlighting the vast behind-the-scenes IT efforts that bring the Olympic Games to the world, the communications team secured pervasive global media exposure.
- PSP for Sony
For 3Com, Brad led the team that created the Connected Entrepreneur corporate responsibility program, which generated national media coverage and support from President Bill Clinton in a Rose Garden speech.
Brad supported a new management team at Ancestry.com to significantly raise the profile of the company as a mainstream consumer website. Among several major campaigns, Brad led the team that coordinated collaboration between The New York Daily News and Ancestry.com on the family history of the Reverend Al Sharpton. The opportunity led to Ancestry.com's discovery that Reverend Sharpton's ancestors were once slaves owned by relatives of the late Senator Strom Thurmond. Brad helped organize the news conference with The New York Daily News, Ancestry.com and Reverend Sharpton that catapulted the story to the world and ignited a global discussion on family history.
- Burger King
- Atos Origin
Leadership + Experience
Brad Thatcher brings a range of experience to the creation of Thatcher+Co. From IPOs and crisis resolutions to turnarounds and startups, Brad has enjoyed working closely with CEOs, ambassadors, ministers and communications professionals to secure and manage media coverage at all levels.
Before starting the firm, he was President of Coltrin & Associates, where he led teams behind three Olympic Games, the launch of the PSP for Sony, the spinout of Palm for 3Com and the buzz surrounding Ancestry.com. He directed public relations programs of successful start-ups from Control4 to InVision and managed communication teams for government economic missions in Africa, South America and the Middle East. Brad's client experience includes Ericsson, Burger King, Bloomingdale's, Macy's, Schlumberger, Océ and Atos Origin.
Brad lives in Montclair, N.J., with his wife Elizabeth and their three children. He holds a bachelor's degree in communications from Brigham Young University and speaks Spanish.